My interest in the overland community started in 2014 when my wife and I purchased our first 4x4 vehicle, a 2007 FJ Cruiser. As a car and outdoor enthusiast, this community was the perfect fit for me. I enjoyed meeting the people in this community as well as researching all the gear that I would need to build our rig. After my daughter was born in 2017 I decided to start Beyond Wraps. In my 13 years of being a wrap installer, I had not come across many wrap shops geared towards the off road community. I noticed a need for a shop that was capable of taking apart a rig and its accessories to do a full wrap, and then be able to put it back together. The majority of my clients are off road enthusiast, and as such it led me to design and install hood stamps for a wide range of vehicles. This has provided my customers with a decal that is not only aesthetically pleasing but functional against hood glare.Marketing towards this community has allowed me to overlap my interest in over landing and my business.